“Local or national? Nearby customers or a broader reach? Regardless of whether your business goals are focused on a specific area or span the entire country, a targeted SEO strategy is essential to ensure potential customers find you when they’re seeking services or information.

But which strategy suits your needs? Local SEO involves optimizing both short- and long-tail keywords with geographic tags (e.g., steak restaurants in Indianapolis). On the other hand, national SEO focuses on ranking for more general keywords on a nationwide scale (e.g., digital marketing agency).

Do you have to choose one over the other? Not necessarily. Often, a dual approach makes the most sense, especially if your goals extend beyond a single locale. For instance, if you own a coffee shop looking to grow into new markets, you’ll want a national strategy to position your brand within the broader coffee shop landscape. At the same time, refining your keywords to target specific areas where you currently operate or wish to expand is crucial.

The advantage of partnering with Digiking for your SEO needs is our extensive experience in balancing both local and national SEO efforts. We continuously adapt and refine your strategies to align with your goals, ensuring your business thrives at every level.”